PPC Coach recently added audio interviews to the monthly subscription price.  Coach 2 was the subject of the first interview.  He’s the guy that mentored PPC Coach.  The interview was about an hour long and very informative, not to mention inspiring.

The key points of the interview were that making money with pay per click (PPC) wasn’t something you could achieve with little work.  In fact, both PPC Coach and Coach 2 like to say that the harder you work, the luckier you get.  Essentially, you manufacture your luck.

Another key point of the interview was that you shouldn’t put all of your eggs in one basket.  It’s easy to get lazy when cash is rolling in.  However, it’s not unusual to make a thousand or more one day and zero the next.

That’s why it’s important to diversify.   Coach recommends having 10 campaigns a day making $100 each than one campaign making $1000 a day so when the offer gets pulled or something happens beyond your control, you still have money coming in.

Coach 2 mentioned that he watches his PPC campaigns like a hawk.  He often spends 8 hours or more of his day watching his campaigns.  He does this just in case one or more keywords starts to drain his funds by producing few or no conversions.

Coach 2 also mentioned that almost anyone can get started in PPC with as little as $300.  That’s pretty low when you consider that most businesses required thousands of dollars to start.  PPC Coach is definitely worth the small monthly investment.

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